Ninipool Gentle Care, Clearly Branded
A soft, trustworthy identity system created for modern baby-care and hygiene products.
- Client
- Ninipool
- Year
- 2026
- Industry
- Baby Care, Health & Hygiene
- Region
- Oman
The challenge
Baby-care branding must communicate safety immediately, but the category is crowded with predictable pastel palettes, generic mascots and visual clutter. Ninipool needed an identity that parents in Oman could trust for infants and toddlers while remaining distinctive on packaging, social channels, e-commerce and retail materials.
Strategy
We defined three decision words—gentle, trustworthy and pure—and used them as a filter for every identity choice. The system balances soft geometry with disciplined spacing, pairs an approachable English voice with a clear Arabic companion, and uses color to organize product families without weakening master-brand recognition.
Creative concept
The concept combines the calm of water with the comfort of a soft cloud or smiling crescent. Rounded forms suggest care and closeness, while the simplified silhouette keeps the mark legible at small packaging sizes. The result feels child-friendly without looking childish.
The solution
Makvix developed a flexible logo family, icon, primary and secondary arrangements, monochrome versions, bilingual typography direction and a pastel color architecture. Packaging and social mockup direction demonstrate how the identity scales from a tiny product label to large retail and digital applications. Usage rules cover clear space, color behavior, backgrounds and export formats.
Deliverables
- Brand discovery and creative direction
- Multiple logo concepts and refinement
- Primary and secondary logo lockups
- Icon and standalone brand symbol
- Full-color, black and white versions
- English and Arabic identity behavior
- Color palette and product-family logic
- Typography hierarchy
- Packaging art direction and mockups
- Social profile and cover assets
- Retail and print application examples
- Brand guidelines
- Clear-space and minimum-size rules
- AI, EPS, SVG, PDF, PNG and JPG exports
- RGB and CMYK production files
- Unlimited brand usage rights
Color system
Typography
Designed for parents, not only for children
The visual language acknowledges that parents make the purchase decision. Friendly forms create emotional warmth, while disciplined typography and hierarchy communicate the seriousness expected from care and hygiene products.
A small mark with a clear feeling
Water, softness and a subtle smile are reduced into a compact symbol. The mark is intentionally simple so it can remain recognizable on small labels, closures, social avatars and one-color production.
Pastel without disappearing
Soft blue, mint and warm white create calm, while slate provides the contrast required for readable product information. Supporting mist and sand tones allow future product families to vary without breaking the master identity.
Built for real production
The system accounts for RGB and CMYK use, vector and raster exports, monochrome reproduction, minimum sizes, clear space and background control—turning the logo into a usable operating system rather than a single presentation image.
The outcome
Ninipool now has a recognizable, production-ready identity foundation that can support multiple baby-care products without losing warmth or trust. The system gives future packaging, campaigns and digital touchpoints a consistent starting point while leaving room for product-level variation.